Eva is a seasoned executive and marketing leader with over 25 years of experience in the US and China. She is currently the VP and Head of Global Megabrands for Bayer's Consumer Health Division in APAC. Eva has a proven track record of executing successful marketing campaigns and driving brand growth and recognition across the healthcare, beauty, and consumer goods sectors. A graduate of NYU Stern Business School, her leadership has also been instrumental in driving Bayer’s Nutrient Gap Initiative and expanding access for lower-income consumers.