Recognised leader in the consumer goods industry, leveraging digital, data and AI to drive commerce and marketing transformation across large enterprises. At Blackmores Group, Warren Mackay-Smith played a pivotal role in the company’s digital transformation and online growth strategy. He led initiatives that used digital channels and AI technologies to enhance consumer engagement, accelerate speed to market and deliver superior customer experiences. Warren established the AI Innovation Hub, helping ensure Blackmores remained at the forefront of digital health leadership and innovation across the APAC region. Prior to Blackmores, Warren held senior leadership roles at Deloitte Digital and Unilever, including Global Director of Data and Omnichannel and Director of Digital Marketing, Commerce and Insights. His experience spans local, regional and global responsibilities, with a proven record of driving growth through advanced analytics, AI and consumer insights. He is recognised for collaborative leadership, consumer understanding and the ability to deliver scale transformation.