Andy has over 25 years of FMCG experience and has been based in Singapore since 2016, where he has developed deep expertise navigating consumer health trends across Southeast Asia. He leads commercial strategy across both offline retail and fast-growing digital channels, working closely with domestic and regional partners to translate evolving consumer needs into differentiated product, channel and content strategies spanning pharmacies, marketplaces and social commerce. Andy regularly speaks on how trusted health brands can win in a rapidly changing retail landscape while maintaining scientific credibility and consumer trust.