Meiyi is a seasoned senior marketer at Blackmores with over a decade of experience across consumer health and consumer goods industries. Driven by her commitment to consumer advocacy, she has spearheaded brand development, product innovations, and portfolio strategies globally across Asia Pacific, Europe, and the US. Prior to her tenure at Blackmores, Meiyi held key roles at Unilever, InQpharm, and Mondelez. Beyond her professional endeavours, Meiyi is dedicated to mental well-being, having served as a mental health champion in previous organizations and contributing to the employee liaison committee at Blackmores. Her passion lies in empowering consumers worldwide to achieve their full potential through holistic health and well-being initiatives.