Jouke has been working in the area of health and nutrition for over 12 years and holds a Master’s degree in economics and business. He is passionate about working with customers to develop superior and beneficial health benefit solutions for their consumers. Since joining FrieslandCampina he has held several global leadership roles in marketing, strategy and business development. In his current position as the global director of business development at FrieslandCampina Ingredients, Jouke and his team partner with brand owners globally to bring locally relevant innovations successfully to market.