Cheri is Senior Vice President, Chief Global Franchise and Wholesale Officer at GNC. With more than 25 years at the company, she brings extensive expertise in franchise systems, international operations and global expansion. Since 2010, Cheri has played a key role in advancing GNC’s international growth, holding senior leadership positions across franchise operations, financial planning and strategic development. In her current role, she oversees Global Franchise Operations, Merchandising, Marketing, Finance, Wholesale Sales, Product Development and Business Development. She is recognised for driving scalable growth, strengthening franchise partnerships and supporting GNC’s continued expansion across global markets.