Novita is a passionate advocate for evidence-based innovation in healthcare and nutrition, with over a decade of expertise in the field of personalised health. Her previous work focused on the relationship between genetics, nutrition, and medication response, driving the development and application of genetic testing to enhance precision health solutions. Driven by her passion for innovation, technology, and complementary medicine, Novita joined the H&H Group. In her current role within the Translational Science team, she leads a team of talented scientists in developing innovative and differentiated solutions that align with evolving consumer needs. Novita's approach prioritises a consumer-centric perspective, ensuring that innovative solutions meet the diverse needs of consumers.