Leighton is Senior Category Manager at JD Health, with more than eight years of e-commerce experience, including several years with a leading China service provider. She specialises in helping overseas brands enter the Chinese market, with expertise in customer relationship management, key account project management and tailored solutions for supplement brands. Focused on the nutrition and health industry, Leighton keeps closely attuned to evolving market trends and consumer behaviour. She has strong experience in end-to-end e-commerce operations, driving sustainable GMV growth through portfolio mapping, inventory management, pricing strategies, campaign operations and data-led consumer engagement across major platforms.