Erika is Head of Business Development, Tech, at New Zealand Trade and Enterprise (NZTE), where she supports New Zealand healthcare, foodtech, cleantech and fintech companies in building their presence in Singapore. She advises exporters on go-to-market strategy, partnerships and market entry, drawing on a decade of experience in Singapore and earlier roles with Euromonitor International in Sydney and Auckland. With strong regional market knowledge and a focus on commercial growth, Erika helps companies navigate opportunities, build strategic connections and translate innovation into successful outcomes across Southeast Asia.