Craig leads Asia Retail Measurement Insights. Craig started his career with Nielsen UK in 2008, though for the last 13 years he has been based in Asia. For 7 years, Craig was based in China where he led Nielsen’s relationship for some of the world’s biggest manufacturers and for the last 6 years he has focused on regional analytics and insights. Craig drives regional thought leadership and bringing breakthrough insights to the industry. Furthermore, he has a passion for Diversity, Equity and Inclusion and is a Fellow of the National Volunteering and Philanthropy Centre’s Company of Good Fellowship. Craig has a Management degree from Aston University and has recently completed the Oxford University Artificial Intelligence Program. He is currently based in Singapore.