Craig is the Asia Pacific Above Market Consulting and Insights Executive Director at NielsenIQ. He has been with NielsenIQ for 17 years, having started his career with NielsenIQ UK in 2008. For the past 14 years, however, he has been based in Asia. With 7 years' experience in China and 7 years' experience in regional Asia Pacific insights, based out of Singapore, Craig is an expert in FMCG insights, strategic thought leadership, and driving business growth. He holds a degree in Management from Aston University and has completed the Artificial Intelligence Programme at Oxford University.