Kanan built Siens by Dabur from an idea into a living brand, scaling it from zero to an annual run rate of ₹18 crore. With experience across India and West Africa, her work centres on listening closely to consumers and translating science into stories that feel relevant in everyday life. Her career spans beverages, noodles, nutraceuticals, Ayurvedic wellness juices, and breakfast cereals, across brands such as Kellogg’s, Indomie, and Dabur. Recognised at the ET DigiPlus Awards 2025, she believes that enduring brands balance commercial ambition with human truth..