Kanan is a marketing and innovation leader shaping the future of wellness in emerging markets. She currently heads Siens by Dabur, the heritage company’s first digital-first wellness brand, scaling it from inception to ₹4.7 crore in its first year within India’s rapidly growing nutraceutical category. With experience across India and West Africa, her work combines science, storytelling, and strategy to make nutrition modern, inclusive, and desirable. Recognised at the ET DigiPlus Awards 2025 for Digital Marketing Team of the Year, Kanan is passionate about building brands that deliver both commercial success and meaningful human impact.