Elke is the Founder and CEO of The LittleOak Company, a children’s nutrition brand committed to improving the health and wellbeing of babies, toddlers, and children worldwide. Pascoe founded LittleOak in 2016 after struggling to find suitable formula options for her son. Since then, she has led the company through global expansion, steadfastly protecting her vision of providing children with the most wholesome nutrition, free from synthetic ingredients and palm oil. LittleOak is the fastest-growing goat milk formula company in Australia and has a growing customer base across the Asia-Pacific region and North America.