Raavee has been involved in the Singapore alternative protein setup since 2018. Fueled by his personal aspiration to contribute and impact food security in Singapore, he embarked on a moonshot project to commercialise the cultivation of novel and unconventional proteins right in our heartlands. During this journey, he had worked alongside several local and overseas stakeholders, including urban farmers, regulating authorities, corporates, institutes of higher learning etc. The insights, experiences and collaborations built up during this journey has culminated in the incorporation of Vitality Foods to develop food solutions for an underserved market; the silver generation in Asia Pacific.