Amy is a marketing and business professional in the nutraceutical industry, with a Master’s degree in Bioprocess Technology from Universiti Sains Malaysia. She began her career in scientific research before moving into B2B support, technical engagement and strategic marketing. Since joining Probi APAC in 2018, Amy has led regional initiatives across trade shows, digital platforms and marketing activities. As Co-Chair of Women in Nutraceuticals, she is passionate about supporting greater visibility, connection and collaboration for women across the industry. Amy focuses on translating science-led insights into meaningful business strategy and contributing to the continued growth of the wider nutraceutical sector.